By Ryan McNeill
What was David Stern thinking when he told You Tube to take anything related to the NBA off of their site? Does he not get the whole concept of viral marketing? By having fans create clips of their favourite NBA moments it only serves to help increase the NBA’s brand awareness while increasing excitement over their product.
Preetom Bhattacharya wrote a great column called “Fans Lose Another One” about this for Hoopsworld. In his column Bhattacharya sums things up perfectly when he wrote, “By far the biggest blow in Stern’s destruction of the relationship between fans and the game, Stern has effectively removed an opportunity for fans to interact with basketball. These are the same fans that buy the tickets, jerseys, shoes, and posters, but they’re being shut out on the ‘net because David Stern’s backside needed some extra cushioning? Fans across the world watch short clips that others edit to make a highlight reel, often with music in the background and flashy graphics that these fans/video editors spend their free time putting together. Not only are they simply being fans and spending time on a hobby, but these people are damn good at what they do. In fact, they’re better than most arena video editors. They’re better than NBATV’s nightly Top Ten. Don’t believe me? Before it’s too late and YouTube is forced to take down the video, check out “Birth of a New Age: History of Flight” over at YouTube. The mix was compiled by four amateur video makers and chronicles the slam dunk and its rise in popularity. It’s an eight minute, power-packed reason as to why David Stern immediately needs to reconsider this decision. After watching this video, you may have realized the sheer amount of work put into making something like this come together, which is precisely why that single mix has been viewed nearly 28,000 times in the last year. No, the creators weren’t paid a dime for their hard work – they did it because they love the game of basketball.”
As readers of this site will know I post a Dunk of the Day. The majority of the clips have been from You Tube and have featured NBA players. However, now due to the changes that will be occurring at You Tube you will see some changes in that daily post. Now instead of posting clips from NBA games I’ll be posting clips of NBA stars in high school dunk contest, I’ll look for some clips of International players throwing down nasty crams and I’ll be chceking out the top players currently playing high school ball and I’ll post some clips from them.
Regardless of what conclusion David Stern comes to regarding You Tube the Dunk of the Day feature will continue here on HoopsAddict.com – it’s just frustrating as a fan that I won’t be able to draw on plays from my favourite league.